Four Traits of Great Marketers

Sheepishly, I might say that no great Marketer should indulge in silly list-making; faced with this conundrum- an article about Marketing, masquerading as a list to generate “clicks,” written by someone who claims to care about the profession — what to do? Read it or ignore it?

In case you succumbed and decided to read it- well, clearly you did as here you are- let me try to offer something of value.

Some years ago, I compiled into book form a series of blogs I had written on topics related to Marketing. I had so much fun doing it once that I decided…